Don't mess with Texas?

I wanted to write something about the slogan “Don't mess with Texas” for a long time.

To me is a very aggressive and unfriendly slogan. Don't get me wrong. I'm in favor of having campaigns and slogans to prevent littering. But I just think that you have many options to do it, and being aggressive is my last choice.

Why not:

“Make Texas happy… keep it clean!”

I'm not a marketing expert, but you get the idea.

I just think is very sad, that people that come to Texas driving from other state, get a very “warm” welcome with that stupid slogan.

According to the Don't mess with Texas official web site, this is their explanation of the slogan:

“Don't Mess with Texas is the tough-talking litter prevention campaign sponsored by the Texas Department of Transportation (TxDOT). The campaign reminds Texans to keep their trash in the car and off our roads.”

Can't you do nice-talking first? If that doesn't work, then you can do the tough-talking… is just like those preemptive wars… bullshit!